Our website

The Tru South Consulting website is owned by Tru South Consulting, which is a data controller of your personal data.

We have adopted this Privacy Policy, which determines how we are processing the information collected by Tru South Consulting, which also provides the reasons why we must collect certain personal data about you. Therefore, you must read this Privacy Policy before using Tru South Consulting website.

We take care of your personal data and undertake to guarantee its confidentiality and security.

1. Personal information we collect:

When you visit the Tru South Consulting, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the installed cookies on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site. We refer to this automatically-collected information as “Device Information.” Moreover, we might collect the personal data you provide to us (including but not limited to Name, Surname, Address, payment information, etc.) during registration to be able to fulfill the agreement.

2. Why do we process your data?

Our top priority is customer data security, and, as such, we may process only minimal user data, only as much as it is absolutely necessary to maintain the website. Information collected automatically is used only to identify potential cases of abuse and establish statistical information regarding website usage. This statistical information is not otherwise aggregated in such a way that it would identify any particular user of the system.

You can visit the website without telling us who you are or revealing any information, by which someone could identify you as a specific, identifiable individual. If, however, you wish to use some of the website’s features, or you wish to receive our newsletter or provide other details by filling a form, you may provide personal data to us, such as your email, first name, last name, city of residence, organization, telephone number. You can choose not to provide us with your personal data, but then you may not be able to take advantage of some of the website’s features. For example, you won’t be able to receive our Newsletter or contact us directly from the website. Users who are uncertain about what information is mandatory are welcome to contact us via privacy@trusouthconsulting.au

3. Your rights:

If you are a European resident, you have the following rights related to your personal data:

• The right to be informed.

• The right of access.

• The right to rectification.

• The right to erasure.

• The right to restrict processing.

• The right to data portability.

• The right to object.

• Rights in relation to automated decision-making and profiling.

If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident, we note that we are processing your information in order to fulfil contracts we might have with you (for example, if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information might be transferred outside of Europe, including Canada and the United States.

4. Links to other websites:

Our website may contain links to other websites that are not owned or controlled by us. Please be aware that we are not responsible for such other websites or third parties' privacy practices. We encourage you to be aware when you leave our website and read the privacy statements of each website that may collect personal information.

5. Information security:

We secure information you provide on computer servers in a controlled, secure environment, protected from unauthorised access, use, or disclosure. We keep reasonable administrative, technical, and physical safeguards to protect against unauthorised access, use, modification, and personal data disclosure in its control and custody. However, no data transmission over the Internet or wireless network can be guaranteed.

6. Legal disclosure:

We will disclose any information we collect, use or receive if required or permitted by law, such as to comply with a subpoena or similar legal process, and when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.

7. Contact information:

If you would like to contact us to understand more about this Policy or wish to contact us concerning any matter relating to individual rights and your Personal Information, you may send an email to privacy@trusouthconsulting.au

Linkedin (lead gen form)

1. Who we are

Tru South Consulting (“we”, “our”, “us”) provides consulting services in strategy, inclusion and workplace education. This Privacy Policy explains how we collect, use, store and disclose personal information when you submit information to us via LinkedIn Lead Gen Forms (or otherwise contact us), and your rights in respect of that information.

Contact for privacy matters: Email: privacy@trusouthconsulting.au

2. Why this policy mentions LinkedIn Lead Gen Forms

We use LinkedIn Lead Gen Forms to collect leads and enquiries submitted through LinkedIn advertising campaigns. LinkedIn’s Lead Gen Forms can auto-populate a user’s form with information from their LinkedIn profile (for example: name, email, job title, company and location). When you submit a Lead Gen Form you will be shown or given access to this Privacy Policy URL.

3. What personal information we collect via LinkedIn Lead Gen Forms

When you submit a LinkedIn Lead Gen Form to Tru South Consulting we may collect some or all of the following information (depending on the form fields you complete):

• Full name

• Work email address and/or personal email (if provided)

• Phone number (if provided)

• Job title, company name and company size

• Location (city / region / country)

• Any answers to custom questions you complete on the form (e.g., services of interest, message)

• Hidden/technical fields (e.g., campaign id, ad id, form id) that help us track which ad or campaign generated the lead

We also receive the lead data from LinkedIn into our CRM or email system, and may keep metadata about the submission (date/time, IP/addressing metadata provided by LinkedIn).

4. How we use your personal information

We will only use the personal information we collect for purposes including:

• Responding to your enquiry / following up on your request.

• Providing, promoting and delivering our consulting services and related communications.

• Sending marketing and event communications (only where you have consented or where allowed under applicable law and you have not opted out).

• Managing and improving our LinkedIn advertising, campaign measurement, analytics and CRM records.

• Meeting legal, regulatory or contractual requirements.

5. Legal basis / authority for processing

• Australia (Privacy Act / APPs): We collect personal information where it is reasonably necessary for our business functions (e.g., to respond to an enquiry or provide services). Where we use information for direct marketing, we will rely on the collection being reasonable and/or on your consent, and always provide an opt-out.

• EU / UK individuals: If you are in the EU/UK/EAA, we will process personal data on the lawful bases required under GDPR (for example: consent where required, performance of contract, legitimate interests for certain direct marketing/CRM activities unless overridden by your rights). You have GDPR rights (access, rectification, erasure, restriction, portability, objection etc.).

6. Sharing and disclosure of information

We may disclose your personal information to:

• LinkedIn / Microsoft (as the platform providing the Lead Gen Form and ad delivery).

• Service providers who provide CRM, email marketing, analytics, ad-tech, IT hosting, data hosting, or other operational services to us.

• Professional advisors (e.g., legal, accounting) where necessary.

• Law enforcement or regulators where required by law.

Because LinkedIn and many of our service providers host data and operate internationally, your information may be transferred to and stored in countries outside Australia (for example the United States or EU). We are responsible for taking reasonable steps to ensure overseas recipients do not handle personal information inconsistently with the Australian Privacy Principles.

7. Cookies, tracking & advertising pixels (including LinkedIn tags)

We may use cookies, pixels, and similar tracking on our website and in connection with LinkedIn campaigns (for example the LinkedIn Insight tag) for analytics, ad measurement and re-targeting. If we use tracking pixels or similar technologies to target or profile individuals for direct marketing, we will comply with the direct marketing rules and provide a way to opt out.

8. Direct marketing and your choices (opt-out)

If you have provided personal information via a LinkedIn Lead Gen Form you may receive marketing communications from us (subject to applicable law). Where required by law, we will:

• Only send marketing that would be reasonably expected, or for which you have given consent.

• Include a clear and simple means to opt-out of future marketing in each marketing message.

• Give effect to any opt-out request within a reasonable time and at no charge.

To stop marketing from us immediately, email privacy@trusouthconsulting.au or click the “unsubscribe” link in our emails.

9. How long we keep personal information (retention)

We will retain personal information that we obtain via LinkedIn Lead Gen Forms for as long as is necessary for the purpose for which it was collected, and thereafter for a reasonable period to allow for future business relationship development, unless you request deletion sooner. A typical retention period for marketing leads is 24 months from the date of collection unless otherwise required.

10. Your rights (access, correction, deletion, objections)

You may, subject to applicable law, request that we:

• Provide access to personal information we hold about you.

• Correct or update the information.

• Delete or restrict processing of your personal information.

• Object to or withdraw consent for specific purposes (for example direct marketing).

• Request portability of the information you provided, where technically feasible.

To exercise these rights, contact privacy@trusouthconsulting.au. We will respond within the timeframes required by applicable law.

11. Security of your information

We use reasonable organisational, technical and administrative measures to protect personal information against unauthorised access, loss, misuse or disclosure.

12. Changes to this policy

We may update this Privacy Policy from time to time.

13. Contact & complaints

If you have questions, want to exercise a privacy right, or wish to make a complaint, contact:
privacy@trusouthconsulting.au